By +Amanda Watts ~ 15th February - Startupsmart
How should my online marketing plan be different to my
general marketing plan? Or should there be no difference?
First we need to take a big step back and recognise that any
marketing plan should focus on one thing first – your customer.
How is your product or service going to help them, save them
time or make them more money?
(Before we go any further, just a note to say I have taken
‘online marketing’ to mean ‘digital marketing’. Online marketing generally
refers to marketing techniques that people engage with only when connected to
the internet, not other digital outputs like touchscreens, digital signage or
kiosks.)
Once you have established a clear idea of who that is, you
can use different channels (which just mean ways or devices) to reach them.
Digital marketing channels include continue reading...
No comments:
Post a Comment